Duncan Pescod, JP, Permanent Secretary for Commerce & Economic Development (Communications & Technology), Government of the HKSAR
Jasper Donat, Co-Founder, Branded & President. Music Matters
Lachie Rutherford, President, Warner Music Asia Pacific and CEO Warner Music Japan, Chairman of IFPI Asia-Pacific Regional Board
Event MC:
Kelly Cha, TV/Radio Host/Artist, Zha Zha Club
09.40
Opening Keynote - New Strategies & Opportunities in Japan
With Japan taking position as Asia Pacific's number 1 music market and the world's number 2, we hear from one of Asia's most influential music men. As CEO & Chairman of Universal Music LLC Japan and Chairman of RIAJ, Kei Ishizaka speaks from an incredible vantage point about new strategies and opportunities in Japan.
The State of the Nation - Music Matters' annual look into the music industry business and consumer insights, including the results of the annual Music Matters survey.
Moderator:
Winnie Chung, Features Editor, SCMP
Speakers:
William Bao Bean, Partner, SoftBank China & India Holdings Susanna Lam, Research Director, Synovate Marcel Fenez,Global Entertainment & Media Practice Leader, PwC
11.00
It's A Small World After All - Part 1
For the first time in Asia, three global digital heads share their vision for the future of the global digital landscape. Arguably, these visionary dealmakers and strategists are the people who make the biggest impact on the business. We hear from each individually throughout the two day programme, culminating in an exclusive Q&A Grand Finale for all delegates at the end of the conference.
Speaker:
Michael Nash, EVP, Digital Strategy & Business Development, Warner Music Group
11.15
COFFEE BREAK
11.45
I'm With the Brand - Part 1
Coca-Cola and the story of the Open Happiness Single
Delving into the relationshipbetween brands and music from all perspectives: the artists, managers, musiccompanies, ad agencies and the brands themselves. Showcasing some great casehistories, we meet the brands supporting the music industry.
In a landmark deal for 2009,Coca-Cola broke the mould with Atlantic Records to jointly release a new track featuring the combined talents of Cee-Lo Green, Fall Out Boy's Patrick Stump, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes and Janelle Monae. Interestingly, proceeds are split between the two companies and Coca-Cola are donating their share to charitable causes. We hear from the brand and the manager of the artists. How did they come together and can it be replicated in Asia?
Speakers:
Umut Özaydinli, Global Music Marketing Manager, Coca-Cola Company
Jonathan Daniel, Partner, Crush Management
12.05
Licensing 102
So, a lot has happened over past 12 months. How have things improved since MM08's Licensing 101?
A variety of new models are being tested... Streaming; Ad funded/supported; Free to consumer and some legitimizing P2P. What is working and what isn't? Are the gate keepers making the right decisions? What has been learnt over the past 12 months that is making things easier today? What else needs to be done? What new models are on the horizon, where are these coming from, how will they be evaluated and approved?
Moderator:
John McLellan, Partner, Haldanes
Speakers:
Paul Smith, Head of Label Relationships, Nokia
Susanna Ng, Regional Managing Director, EMI Music Publishing Asia
Brandon Bakshi, Executive Director, Writer/Publisher Relations, Europe & Asia, BMI
Paul Abfalter, General Counsel, CSL
Bryan Lam, Regional Manager Asia Pacific, BIEM
Shirdhar Subraimaniam, Managing Director, Sony Music Entertainment India
12.45
The Mobile Gatekeepers - A Focus on Telco Operators
2009 - 2010 will see a rapid change in the digital business as we move from Digital 1.0 to Digital 2.0. The music business has gone through huge changes in the past 8 years. What is going to happen in the next 2 years will be as radical as those past 8 combined. We hear from the gatekeepers to over half the music consumption in Asia Pacific - The Telco Operators.
Moderator:
Ralph Simon, Chairman Emeritus & Founder, Mobile ENtertainment Forum - Americas, & CEO of The Mobilium Advisory Group
Speakers:
Abigail Wong, Head of Music, Product Development & Infotainment, Maxis Communications Berhad Janice Lee, TV & New Media, Executive Vice President, PCCW Limited
Sissel Henriette Larsen, Director, Broadband, Internet & Services, Telenor Grop Business Development & Research, Telenor Group
13.15
LUNCH
14.40
Keynote
One on One with Nokia. 2009 is the year of all-you-can-eat mobile services. We hear about the successes and challenges faced in delivering this promise from Nokia's global head of music.
Speaker:
Elizabeth Schimel, Global Head of Music Services, Nokia
Interviewer:
Leonard Apcar, Deputy Managing Editor & Chief Editor for Asia, International Herald Tribune
15.00
Plug Into Japan
Part 2 of our in-depth look into Asia Pacific's #1 music market, focusing on digital vs physical, international vs local, and Japan's massive mobile market - in association with MPAJ.
Moderator:
Ken Ohtake, President, Sony Music Publishing (Japan) Inc, Director & Chairman of the International Commission, MPAJ
Speakers:
Kimitaka Kato, Managing Director, Universal International, Universal Music LLC
Yoshiaki Kudo, Founder & CEO, Digz Inc. Group
Nobu Nakatake, SVP International Labels, BMG Japan
16.00
COFFEE BREAK
16.30
I'm with the Brand - part 2
The Manager - Robbie Williams' manager, on his global relationship with T Mobile
Continuing to explore the relationship between advertising brands and music from all perspectives and showcasing some great case histories, we meet the brands supporting the music industry.
In 2005 ie:music negotiated a ground breaking
partnership between T-Mobile, Sony Ericsson and Robbie Williams. The
partnership allowed for tour sponsorship, for Robbie Williams branded phones,
for shares in transactional revenue and for a massive PR and marketing
campaign. It was one of the most publicised collaborations of
2005/06.
Speaker:
Tim Clark, Joint Managing Director, ie:music Ltd
16.45
Asian Indies
Some Asian indies are now so big they are regarded as majors. We hear about local markets from the guys at the indie coal face and discover the opportunities for importing international and exporting local in their own markets.
Moderator:
Stuart Watson, CEO, SWAT Enterprises Pte Ltd
Speakers:
Song Ke (Michael), CEO, Taihe Rye Music Co., Ltd
Normal Halim, President & Group CEO, KRU Studios
Simon Wheeler, Director of Digital, Beggars Group
CheeK, EVP, STAR Group Ltd
Tommy Chan, Director, Love Da Group Company Ltd
Alexander Shulgin, Founder, Familia Group
In association with
17.30
Real Time Artist Mentoring Session - With Terry McBride
Terry McBride, an Asian artist (whom he hasn't met or heard), their manager and Music Matters delegates...
This unique brainstorming session is a look outside of a traditional marketing approach focusing in on the emotional branding and monetizing of the Artist in a socially search based world of the millennial generation. Its an exercise that bends content into today's context and creates a road map of opportunities in a digitally flat world.
The Artist & Manager:
To be announced at Music Matters!
Mentor:
Terry McBride, CEO, Nettwerk Music Group
Facilitator:
Ruuben van den Heuvel, Head of APAC, Digital Music Retail, Nokia
In association with
19.00
DAY ONE WRAP!
20.30
Music Matters Live Showcase
Featuring some of Asia's hottest up and coming acts!
MC:
Susan Li, Bloomberg
Venue: The Cavern, LG/F, Lan Kwai Fong Tower, 55 D'Aguilar Street, Lan Kwai Fong, Central, Hong Kong
