"At the end of the day it's the music that matters"
Jason Mraz at Music Matters 2010
Created in 2006 to encourage positivity, innovation, collaboration and transparency within the music business, Asia's only regional music business conference took place in Hong Kong over two days and four nights. Over 800 people attended.
Before a packed, standing room only audience which included major musical heavyweights from around the globe, Mraz performed songs from his repertoire as he explained how his Grammy award-winning career has progressed internationally over the course of three studio albums.
Music Matters took place over a jam-packed two day programme in Hong Kong and included including face2face sessions, high-powered discussions, keynote presentations and in-depth analysis along with some fantastic and, for some, late night networking events including Asian music showcases, parties, lunches and sector-themed breakfasts.
The conference was certainly a productive one for the Mongolian band Altan Urag. Invited to perform as the opening act of Music Matters, the six piece band was so impressive that the band have signed to performing rights association BMI for their worldwide performing rights representation.
If that wasn't enough, Music Matters 2010 culminated in the innaugural Music Matters Live with H&M festival featuring 37 bands from 12 countries in 5 venues in HK's Lan Kwai Fong district.
