9:30

Conference Opening

YB Box – Direct from the China/North Korea border! 

09:40

Opening Remarks

Speaker: Jasper Donat, Co-Founder Branded Ltd.  & President Music Matters 

Welcome Address 

Speaker: Miss Au King-Chi, JP, Commissioner for Tourism,Tourism Commission, Commerce and Economic Development Bureau, Hong Kong Special Administrative Region 

Opening Keynote - Paul McGuinness

10:30

Business Matters Introduction

Speaker: William Bao Bean, Partner, SoftBank China & India Holdings

10:40

Asian Fables, Facts & Figures 

The Outlook for the music industy in the next five years. Who are the leaders and who are the laggards and where should the smart money be placed in the future?  

Speaker: Marcel Fenez, Global Entertainment & Media Practice Leader, PriceWaterhouseCoopers 

10:55

The Word from the Street

The exclusive results of the third year of Asia’s largest ongoing youth study carried out by MTV and Synovate. What do 16-34’s really think and feel about Music, Content, and the exploding Digital Landscape

 11:15

NETWORKING COFFEE BREAK

11:45

360 Degree Business Models

Harvey Goldsmith returns to Music Matters to moderate the hottest topic in music - the 360º model. Does it present an opportunity or a threat to the way artists do business in the industry? Is the rest of the world simply catching up with tried and tested Asian models?

Moderator: Harvey Goldsmith, Managing Director, Harvey Goldsmith Productions Ltd. & Chairman, Artiste Management Productions Ltd.

Speakers:

David Agnew, President, Walt Disney Records & EVP & GM, Disney Music Group.

Lachie Rutherford, President, Warner Music Asia Pacific.

Terry McBride, CEO, Nettwerk Music Group

Atul Churamani, Vice President, A&R, Publishing & New Media, Saregama India Ltd.

Giulio Acconci, Lead Singer/Pianist, Soler

Clarence Hui, Producer/Professional Artist Coach 

12:40

Markets that Matters – “This is INDIA”

Peter Mukerjea (former StarTV President and Chairman, INX) and Vikas Varma provide insights into one of Asia’s most exciting entertainment markets and demonstrate how they have managed to successfully connect quickly and efficiently with such a large audience.

Moderator: Mandar Thakur, General Manager, Soundbuzz India Pvt. Ltd.

Speakers:

Peter Mukerjea, Chairman,INX Media Pvt Ltd

Vikas Varma, Head - Music Entertainment Channels, INX Media Pvt Ltd

13:00

INDIAN LUNCH

14:30

Licensing 101

The recent moves in Asian digital licensing agreement are historic and will hopefully open the music industry up to new business partners and users. But how does it work and how can licensees really benefit? Featuring all components of the value chain - from publisher and clearing house to licensee – this panel will finally give delegates the opportunity to really understand how the licensing business works! 

Moderator: John McLellan, Partner, Haldanes

Speakers: 

Ruuben van den Heuvel, Senior Vice President Digital & New Business Development, SONY BMG Music Entertainment (Asia) Inc.

Ang Kwee Tiang, Regional Director, CISAC (International Confederation of Societies of Authors and Composers)
Andrew Jenkins, Executive Vice President, International, Universal Music Publishing International MGB Ltd.
Brandon Bakshi, Executive Director Writer-Publisher Relations Europe & Asia,  Broadcast Music Inc. (BMI)
Victor Fredell, Global Content Acquisition Manager – Music, Sony Ericsson Mobile Communications AB
Yen Ong, General Manager Southeast Asia, Soundbuzz

15:15

Marketing Matters

We all know that people are influenced in different ways - whether they are aware of it or not. We also talk a lot about stars being influencers too. So, ask yourself just how do we think the influence game works on that guy with i-pod opposite you on the subway? McCann Erickson's Dave McCaughan takes us through some thoughts, examples and problems of influencer marketing, before opening it up and letting you the audience influence the discussion. 

Speakers: David McCaughan, Director of Strategic Planning, McCann WorldGroup Asia Pacific

Alexis Kwong, Director, Music, Talent & Artist relation, Star TV

David Howard, Ventian Hotel & Resort Macau

Andrew 'Plug' Lazonby, Founder, Hostess Entertainment Unlimited

Terrence Yin, Artist

Scott Dinsdale, Executive VP, Digital Operations & New Technology, SONY BMG Music Entertainment.

 
16:00

Unicef Appeal 

Speaker: Karen Mok -  Pop sensation Karen Mok, helps raise awareness and funds for those affected by the Sichuan earthquake & Myanmar cyclone.  

16:10

16:30

Tales from the Frontline

16:35

Markets that Matter: China - Making and Breaking an Artist in the Middle Kingdom

A 'how to' panel on breaking an artist in China from industry gurus who have made it or are well on the way. A unique opportunity to find out how big the opportunity for local and overseas artists really is in China and how to make the most of it. A consideration of what's happening on the ground from the local indies, artists, international acts and global promoters.

Moderator: Nick Barham, Strategic Planning Director, Wieden + Kennedy, China

Speakers: 

Grace Chen, Managing Director, William Morris Asia, Inc. (WMA)
Rob McDermott, President, Collective Music Group / MME (Manager Linkin Park)
V-NUTZ, Founder, The Lab
Zhong Chi, Singer, Soma Art
Tan Chang, Managing Director, Hummingbird Music Ltd.
Calvin Wong, Executive Vice President, Asia, Warner Music Asia pacific  

17:20

Face2Face with Terry McBride

Speaker: Terry McBride, CEO, Nettwerk Music Group (Manager, Avril Lavigne)

Interviewed By: Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum– Americas, & CEO of The Mobilium Advisory Group.                
 

18:00

DAY ONE WRAP!

19:30

First View – Live Music Matters – Showcases
Hottest up and coming acts from across Asia